It’s the acronym for moon rock.
KREEP is a future thinking coffee developer ensuring our morning brew delivers on flavour without the environmental impact.
Logo design, tone of voice, packaging, app wireframing
While KREEP’s forward-thinking product
is years ahead of other market leaders in environmentalism, the number
of products on shop shelves leaves it at the risk of being lost. The solution is
to lead with a visual–first, messaging-second approach that appeals to the growing middle consumer market who think not only in quality, but a product’s appearance in the home.
