A startup with very clear community intentions – Ratoon is a garden centre catering to late bloomers, rather than experts. The visual language of the brand leans heavily into the young millennial and Gen Z aesthetic, bridging tongue-in-cheek imagery with elements from the cultural zeitgeist and an aesthetically appealing visual language that results in a full departure from the familiar.

Logo design, visual language, tone of voice, campaign rollout, social media design.