For decades, Quorn held the market leader position for meat-free products. However, the influx of vegan and vegetarian alternatives over the last 5 years has pushed them into the ‘alternative foods’ category.

This rebrand as Umai places Quorn firmly as
a market leader for all convenience foods, rejecting the ‘alternative’ associations altogether.

Branding, logo design, visual language, tone of voice, website design, packaging, brand activation, social media design.